Mad About Memes
November 14, 2012 | 24 Comments
Okay. I’ve had it. And being that it’s been a while since my Twitter rant I suppose I’m due for another.
I guess (with a very deep sigh and a HUGE eye roll) I can let “Add us to your Interest List so you’ll see our posts!” and other lazy-as-all-get-out marketing slide … That is, as long as you were only buying in to the erroneous hype and not actually believing that you should ask you customers to jump through hoops for YOUR benefit.
What I can’t let slide are of are all of these DING DANG MEMES. Seriously? That’s your marketing tactic? You think using funny or beautiful images with snarky or inspirational quotes are in some way relevant to your brand, or to your online marketing strategy and are somehow enticing your community to think about your brand when they’re ready to buy?
Hey, if memes ARE relevant to your brand, more power to ya. Your strategy has been handed to you on a silver platter … LUCKY YOU!
My guess is, for most of the people I see using these, all you’re aiming for is a cheap laugh and a stab at getting more shares to boost your EdgeRank score. Okay, your EdgeRank score went up a few points by sharing a pissed off looking cat saying, “I hate Mondays” on your page. Now what? Do you really believe your audience is sharing this and saying to themselves, “WOW. What a great photo with a snarky comment company XYX just posted. I think I’ll go buy something from them today”?
Or, “WOW. What a great photo with an inspirational quote meme brand XYZ shared. They are SO wise. I think I’ll buy something from them today”?
I think not. In fact, I think this rampant meme sharing shows a complete lack of online marketing talent, a complete disregard for your audience and is actually an insult to the intelligence of anyone over the age of 12.
Now, I’ve been known to laugh very, VERY hard at inappropriate jokes meant for twelve-year-old boys. And as I’ve mentioned before, an inspirational quote here and there can really lift the day. However, if your only shtick (or marketing tactic – GAG!) is to employ meme after meme, I’m quite sure I’ll grow bored – as would anyone of average intelligence. So please, use them sparingly.
Your content, for the umpteenth time, should be incredibly valuable to your audience; it should solve their pain points and help them keep your brand top of mind – meaning it should be RELEVANT to what you do. Your content should spark conversation and relationship building; it should be establishing trust and positioning you as the GO TO person/company/place for XYZ. Sharing a constant barrage of meaningless memes simply can’t do any of those things.
So stop already! Oy!
See you in the social sphere!
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